Puma We Are Legends

CHALLENGE

To celebrate Puma’s launch of its We Are Legends collection spotlighting Historically Black Colleges and Universities, Dolphin created a bespoke footlocker overflowing with exclusive apparel, accessories, and a one-of-a-kind branded marching band drum.

SOLUTION

Dolphin sourced and retrofitted footlockers, decking them with the campaign’s unique colors and logos. Subsequently, we designed a tailored enclosure to house the custom-skinned drum, complemented by an acrylic tray for accessories. The response from A-list celebrities, fashion icons, and influencers was overwhelmingly positive.