Carbone

CHALLENGE

To promote the launch of Carbone’s jarred Spicy Vodka Pasta Sauce, Dolphin was tasked with creating a captivating seeding mailer incorporating the flagship restaurant’s iconic neon sign.

SOLUTION

Dolphin crafted a high-end mailer featuring the Carbone logo in blue foil on the outside that when opened recreated the distinctive neon sign with a motion-activated sensor. A tray mirroring the sauce’s distinct color nestled a jar of the sauce and one of the restaurant’s iconic plates imported from Italy. Engagement was off the charts, with celebrities like chef Emeril Lagasse, ESPN’s Mike Greenberg, and actress Kathrine Narducci filming Instagram reels expressing their delight over receiving the kit.