Challenge
Increase awareness among national spirits media for Jim Beam Signature Craft, a limited edition line of hand-crafted Kentucky bourbons.
SOLUTION
Introduce Beam Signature Craft at NYC’s Flatiron Room, a highly refined whiskey and spirits parlor in Chelsea. Dolphin worked with our client to flawlessly deliver the brand at every touchpoint — Signature Craft tasting menus, laser-engraved whiskey stones, branded napkins, welcome signage, custom flash drives, and more.
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