Challenge
Transform a gymnasium to elevate Gatorade’s partnership with the Sunday Washed Club, a basketball collective that connects media professionals and influencers on the court.
SOLUTION
Our innovative approach went beyond merely outfitting Sunday Washed League players in Gatorade custom-branded drip, including mesh jerseys, t-shirts, headbands, and slides. We gave the gymnasium a facelift, incorporating elements such as eye-catching signs, retractable banners, inviting floor mats, and dynamic wall clings. This immersive overhaul celebrated the partnership while ensuring that Gatorade’s presence was impossible to overlook.
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I tell my team to call Dolphin for two reasons—they bring unexpected ideas AND they make our job easier.
Vice President, Weber Shandwick
