CHALLENGE
Almay challenged us to engineer a sealed box crafted entirely of luxurious chocolate to house its cosmetics. The only way for recipients to “open” the box was to use the included mallet to smash the lid into delectable fragments to reveal the treasures within.
SOLUTION
Dolphin enlisted the services of a prestigious chocolatier to engineer a delectable and edible mailer delicately accented with shades of pink, delivering Almay’s powerful message to “break free” from the constraints of conventional beauty. Encased within a well-appointed two-piece box, this mailer was more than an unboxing—it was a deliciously delightful adventure.
MEDIA RESULTS
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Dolphin gets that details make or break a program. They aren’t just about the idea, they’re also about execution.
Senior AE, MSL Group
